Google My Business optimization will require you to verify your physical address to ensure it can appear in search results. If you've already verified a location, Google may make the process easier by allowing you to verify via phone or text, email, live video call, or postcard. However, most first-time verifications are done by sending a postcard to your location with a code.
It's also important to note that the description is essential for helping Google determine whether your business is relevant to a user's query. While the business category is chosen from a drop-down menu, the business description is something you can write to let Google search users know exactly what your business does. This is also where you should highlight any achievements or messaging that makes you stand out from the competition. For example, if you do something unique or have won any local awards, mention them in your description.
2. Add photos
Business photos are essential for helping customers find you when they use Maps and arrive at your location and for helping to build trust among potential customers. Anyone can add photos to your Google Business Profile, so you'll need to review them regularly and update photos to ensure your business is seen in the best light. In addition, adding your own photos can ensure your profile looks more professional.
In addition to quality assurance, adding can help you rank on local searches. For example, Google prefers when Google Business Profiles are active, and regularly adding photos demonstrates that you're actively using the tool and available to engage users.
Photos will also increase engagement since users who see photos of your business on your listing are more likely to visit the business or click through to its website. Businesses with photos also get more calls and messages than businesses without photos, so they're essential to the success of your Google Business Profile.
Of course, you don't need to add photos daily, but you should aim to upload new photos regularly. Google My Business will ask for your logo, cover photo, and interior photos of the business.
However, you can also upload videos and additional photos to highlight the best aspects of your business. For example, if you sell the best hamburgers in the city, you can take photos of the food you prepare to entice customers to stop by.
3. Encourage customer reviews
Of course, Google My Business optimization goes beyond attracting customers; you can use it to improve your reputation. Google My Business allows you to collect and respond to business reviews online. You may already know the importance of reviews, but in general, most modern consumers look for reviews before they decide to spend their hard-earned money. Unfortunately, you can't turn off Google Business Profile reviews. A business with zero reviews will look as untrustworthy as one with negative reviews because customers want to know about other real people's experiences with your business.
Therefore, you should encourage customer reviews. You can do this in a few ways, but Google has rules for asking for reviews. For example, you can't trade reviews for gift cards or other offers. Instead, you can provide customers with a link or a card with a QR code and instructions for providing you with a GMB review.
In addition to encouraging reviews, you should respond to every review personally.