After your how-to video is recorded, you want to capture b-roll footage. B-roll is additional footage showcasing various items or processes that can be overlaid with your narration or dialogue. During the editing process, this footage is utilized to enhance the overall presentation and create a polished final product.
Edit your video
Speaking of editing, it's actually quite important. The great thing is, you don't have to record your how-to video all in one go. You can film different parts at different times, and then use video editing to bring it all together seamlessly.
Thankfully, the digital age makes editing more accessible, affordable, and approachable than ever. Editing a video on YouTube can be fairly quick and painless. That said, there is no ceiling to quality, so the amount of time and energy it takes will be up to you.
Add a CTA
Don’t forget the purpose of the video. Sure, you’re teaching people how to do something, but you’re also promoting your business.
While it's not necessary to be overly sales-oriented, it's important to include a compelling call-to-action at the end of your video. This can encourage viewers to engage with your business by trying a product or service, visiting your website, accessing additional resources, or taking any other appropriate action based on the context.
Optimize for SEO
The value of your video amplifies when it reaches a wider audience. Search engine optimization (SEO) plays a crucial role in directing people to your video through algorithmic recommendations.
Your YouTube channel already incorporates SEO elements, so be sure to optimize your instructional video by tagging it appropriately, crafting a compelling description, and including relevant links. The process will guide you through this, but remember to give it due importance as this is where you can make your video gain popularity.
Now that you have your video ready, it's time to publish it and start promoting it. Utilize your social media platforms and marketing tools to showcase your brand-new video and drive traffic towards it.
Leverage these channels to effectively promote and generate interest in your video.
If you don’t already have a large audience following your videos, views will come in slowly at first. SEO efforts usually take some time to yield significant results, so it's essential to monitor your progress regularly. If you find that you're not achieving your desired viewership goals, it's important to explore additional avenues to promote your video and increase its visibility.
Iterate and improve
Your initial video is likely to be your least polished one, and that's perfectly normal. As you progress, you'll gradually learn how to create better videos, which is a positive outcome.
This iterative process allows you to improve over time while building a valuable library of videos. Keep in mind that a good how-to video retains its value, so expanding your video library exponentially multiplies the benefits you reap from your efforts.
How-to video best practices
While we've covered the process of creating how-to videos, there are still crucial aspects that need to be addressed. How can you ensure your video stands out and remains competitive in the market?
Keep it concise
While certain concepts may be complex and require a thorough explanation, it's important to remember that the goal should never be to intentionally prolong the video. Viewers typically prefer concise and to-the-point content, so it's crucial to minimize filler and unnecessary runtime.
Show, don’t just tell
This is a classic tip for creating videos, and it becomes even more crucial when you're explaining how to do something. If your goal is to merely explain the process, then writing a blog would suffice.
However, with a video, you have the advantage of visually showing people exactly how to perform the task. So, go ahead and demonstrate it in a way that leaves no room for confusion. Feel free to capture the process from different angles if needed, making it abundantly clear and easy to follow.
Provide context and background
Why do people need to know this? How does this video solve a problem? Feel free to provide some context and explain the circumstances that usually lead up to the how-to video. This can help build a clearer picture and provide viewers with a better understanding of the situation.
Don't forget to take a moment and ask your viewers to like, subscribe, comment, and engage with your video on social media platforms. These built-in features play a crucial role in promoting your video and, in turn, your brand. Encouraging viewers to take these actions can have a tremendous impact on increasing visibility and expanding your audience more than any other strategy.
Increase your engagement with high-quality video content
How-to videos offer a wealth of benefits, and if you're looking to enhance your video endeavors, you'll need additional tools and resources, which you can readily find at Mailchimp. From the types of video formats to how to run YouTube ads, check out Mailchimp today.