GIFs are also a good way to humanize your business online. Yes, Mailchimp’s social media presence speaks with one voice, but lots of people—yes, actual people!—work behind the scenes to reply to comments and questions across several platforms. When we get a funny or kind comment, we try to respond whenever possible, even if it’s just with a Like.
GIFs make those responses quick and easy. When we respond to a complimentary tweet with a silly animation, we’re smiling and we like to think the person on the other end might be, too. Nailing those kinds of online interactions feels great.