The Chief Marketing Officer is an executive responsible for developing, managing, and implementing the company's overall marketing strategy. They manage the entire marketing department but may be less involved in the day-to-day marketing tasks because they focus on the bigger picture by leading and managing the marketing team and collaborating with other executives to align the company's goals.
These individuals are the key decision-makers for the marketing department and often determine the brand image, target market, and budget for various projects while tracking metrics and adjusting strategies.
Search engine optimization
If you decide to have an SEO analyst within your organization, they'll report to the CMO. These individuals are responsible for conducting keyword research to identify high-ranking words and phrases and implementing strategies to improve your website's ranking in search engine results.
These tasks are very data-driven, so SEO teams will monitor website traffic and user engagement while collaborating with content and social media teams to ensure SEO-friendly, optimized content.
Content marketers are responsible for creating engaging content that attracts website visitors and converts them into paying customers. They'll often work side by side with SEO teams to create optimized content that ranks in search results. In addition, they'll create a marketing calendar that aligns with the business goals and produce engaging content for various platforms like blogs, white papers, email newsletters, videos, webinars, and so forth.
They'll also track and analyze content performance while ensuring all content aligns with the brand's voice, style, and tone. Your content marketing team may consist of writers, strategists, graphic designers, and video editors. However, small businesses may be able to find team members who can perform several tasks.
Depending on the size of your company, your social media team may be a part of your content marketing team. Small businesses may only have one social media manager who writes and designs posts for various channels. In contrast, larger companies may have a larger social media team consisting of analysts, community managers, graphic designers, writers, and social media marketing managers, all working on the same strategies.
Social media marketing responsibilities include creating and implementing a strategy to increase visibility and user engagement online. Your team must develop regular content geared toward certain platforms and respond to comments, questions, and direct messages.
If you invest in paid social media marketing, your team will also be responsible for developing ad campaigns.
Product marketers manage your campaigns and marketing for specific products rather than the business as a whole. Brand specialists and product marketing coordinators are responsible for developing and implementing marketing strategies for specific product lines while collaborating with the product development team to understand the product.
Your product marketing team will wear many hats, often creating messaging platforms and positioning documents while providing the sales team with the necessary tools and collateral to help them sell. They also often conduct market research to understand competitors, market trends, and customer needs.
Build a successful marketing team that meets your company's needs
Not all marketing departments look the same. Some have more flexible structures that require team members to perform various duties and tasks based on their skillets. Other marketing departments are structured more rigidly, with established leadership and management at the helm.
After structuring your marketing department, you'll need your team to collaborate and work together to increase product awareness and sales. Mailchimp's all-in-one marketing suite of tools is designed to help marketing teams succeed. As a robust CRM, Mailchimp helps you make more effective marketing campaigns and measure their results. Sign up today.