Popular types of post-purchase emails
In a previous section, you saw a list of common content choices to put into post-purchase emails. Now, let’s take a look at the very most common options.
Order confirmation emails
Again, this is expected. If someone buys something from you, they want a receipt. They want you to acknowledge the order and give them expectations on when they can receive their item. When you ship the item, they want the ability to track it.
Usually, this is broken into two or three emails on account of the timing. Most people don’t want to wait to get a receipt until after you ship the next purchased item.
Ultimately, these items give customers confidence that the process worked, they haven’t been charged for nothing, and that you are on top of things in your business.
Thank you emails
These usually go out after shipping confirmation when an order is completed (meaning that the shipment made it to the customer successfully). First, you don’t want to send out a thank you email only to find that the customer never received their confirmation. That’s like rubbing salt in a wound.
But when timed correctly, a thank you email shows personalized communication to your customer. You can include a gift or promotion in the email, or you can simply focus on saying thank you. Either way, it’s something positive for your whole customer journey.
Product review emails
These represent a great way to get valuable feedback from your customers, and they can even generate customer-written content that can go in future emails. Product review emails are usually best sent after the customer has had a few moments to get acquainted with the product.
Using the tennis racket example, give them a couple of weeks to get out and play with the racket before sending such feedback requests in an email.
Most importantly, pay attention to remind customers what they say. If you’re selling subpar goods, improve your business model. If your customers all love the same thing, then maybe it’s time for a promotion.
Cross-sell and upsell emails
There are two approaches to cross-selling and upselling. You can include a few ideas in a confirmation email. That’s immediate, but many products make sense in this content. People who buy a tennis racket need tennis balls too. Go ahead and cross-sell right away.
But, these emails can feel like spam if you’re too aggressive. So, give a few weeks between these emails if you’re continuing the campaign.
Leverage email marketing software to send post-purchase emails
A good post-purchase email flow can do a lot for your business. If you would like resources that help you automate this process while maintaining a personal touch, turn to Mailchimp.
You’ll find that there is an abundance of tools and tips that can help you make the most out of post-purchase emails and many other digital aspects of running your business. From improving your landing page to expanding customer leads, it’s all available.