Position your brand and product
Positioning your brand and product is a strategy used in branding. It's the difference between people knowing the name of your company and product and your product becoming synonymous with your niche.
Look at Coca-Cola, for example. Their positioning has placed them as a frontrunner. How often have you heard someone say, "Can you grab me a Coke?" when they're talking about soda in general?
Keep in mind that you'll need to position your brand or product as a valuable option. At this stage, you may want to research your competition. Rather than copying their plan, create something new and exciting that outdoes what they're currently offering.
Consider various aspects of your brand when you're positioning your product. Customer service is one example. If you're working one-on-one with customers, you'll want to have a friendly staff. You can highlight your customer support team if you're offering technological products that require onboarding.
Pitch your product to stakeholders
The next step on your product launch plan checklist is to pitch your product to stakeholders. You need that financial backing to keep going.
Rather than just adding this step to your list, make sure you have a detailed plan on how you're going to pitch your product. Ideally, you'll start by explaining the problem you're solving and how your product stands out. You'll then want to present at least 3 supporting arguments that show your product in the best light.
Make a timeline
Even if you use a product launch checklist template, you won't have an exact time frame. However, you can get a relatively close one by determining each step and putting them in order with an anticipated launch date. You may need to adjust the timeline as time goes on.
Build a marketing strategy
You can now build a marketing strategy. For this, you'll want to list every step you must take to get your product out there and inform people about it. You can post about your new product on your website. Doing so can help notify current customers of your new product, and then they can pass the information to their friends.
You'll want to think about any print advertisements or TV commercials you'll want to have. This part of the process may also include going to trade shows and using email automation.
Ideally, you'll work with the sales team and marketing department to define your product and create promotional content.
Design your marketing and sales content
Once you know your plan, you can dive into your marketing content. This may include creating both digital and print content. You may want to make one or more press releases to get the word out about your new product.
Launch your product
You're finally ready to launch your product. This is the part of the process where you might be shipping your product to stores, going to tradeshows, and so forth. Sometimes, you might just be waiting for the orders to come in and fulfilling them in a timely manner.
Analyze your launch
After you launch your product, it's time to watch the results. See where you're getting the most sales. If you don't have a significant amount of sales, it might be necessary to reevaluate your launch and try other means. If you're having some success, it might be time to ride the current plan and reap the reward for your efforts.
You may also want to conduct a survey and hear what people think about your launch and the product. You then may use this as a guide to determine which parts of the launch were successful and where you need to make changes with this product and future ones.