Remember, less is more with web design, especially when trying to convey a particular message. A clutter-free website also helps create a better user experience for visitors and allows them to pay attention to the most important information.
Additionally, sites that are more simple are often easier for users to engage with. A landing page full of call-outs, flashy animations, and colorful designs may overwhelm site visitors, resulting in higher bounce rates and low conversions.
Usability and functionality
Not only does your website have to look professional, but it also has to function well. If it doesn’t work properly, it may frustrate visitors, and they may end up going to a competitor’s site instead. In fact, ZIPPA reports that 88% of online consumers won’t return to a site after having a negative user experience, while 52% of people say they’ll lose faith in a business with a poor mobile experience.
While the numbers may seem alarming at first, there are many improvements you can make to make your site’s usability and functionality better, including:
- Ensure your site is mobile-friendly.
- Make the site responsive regardless of the device being used.
- Increase the speed of your website.
- Make the design easy to read.
- Focus on having simple navigation.
You can also test your site regularly to verify the site functions as intended. Ask friends, family, employees, site visitors, and even customers for feedback.
Create relevant content
Creating relevant content for your niche is essential because it allows you to reach your target audience and drive the right people to your website. As such, you can connect with site visitors who are likely interested in your products or services and move them through the sales process more efficiently.
Content creation also positions you as an authority and knowledgeable figure in your industry. In turn, this boosts credibility and trust, so individuals may come back to your site for answers.
Here are a few examples of the type of content you can create:
- Blog posts
- Landing pages
- White papers
- Case studies
- How-to videos
Optimize for search engines
Optimizing your website for search engines can help you rank higher on the SERP, meaning people are more likely to click on your site. Only .63% of Google users clicked on links on the second page of search results, so raising your position on the SERP is imperative.
A couple of ways you can optimize your site for search engines include:
- Leverage keyword research.
- Create relevant, authoritative, and valuable content.
- Provide good UX.
- Focus on on-page and off-page SEO.
- Make your site accessible on mobile.
- Improve loading times.
Benefits of building a professional website
There are many benefits to creating a professional website. Here are some of the most lucrative advantages:
- Boost your digital presence. Having a presence online is vital since people often spend their time on their digital devices.
- Learn more about consumers. With the right tools, your website can gather information about your customers, allowing you to create targeted sales and marketing campaigns.
- Generate traffic and increase conversions. You can reach the right people with a high-quality website and drive traffic to your brand.
So, if you’re unsure about making a professional website, keep these benefits in mind.
You don't have to be a web designer to have a beautiful website
Creating a professional website can help your business in many different ways. Before you start building the site, it’s important to closely examine your goals. What’s the purpose of your website, and what are you trying to achieve? By following the steps outlined above, you can build an effective website that enables you to accomplish your goals.
If you have limited or no design knowledge, you can still build a beautiful website that attracts and converts visitors. Mailchimp’s website builder is free, easy to use, and intuitive. Plus, various customizable, professional templates are available, so you don’t have to start from scratch. Build your own website today in as little as under an hour.