3. Plan and create your content
At this point, you have your goals and a clear idea of who you’re trying to contact. This is where you map out the content you intend to send to those people. As you do this, remember that you're trying to solve their pain points while creating a sense of urgency.
As you plan your content, you’ll need to consider what types of messages you'll send. Are you going to focus on social media posts? Time-limited deals or giveaways? Cold-call sales pitches?
There are many ways to go about it, and because it’s a blitz, it's a good idea to consider more than one medium for sales prospecting. However, you must tailor your messaging to the content you create and its audience.
4. Align sales and marketing teams
Aligning the team requires a couple of things. First, the marketing team and sales reps need to know about the blitz, its duration, and its goals.
If your marketing team is on board and creates great content to support your efforts, your sales force should be able to keep up with the sudden jump in demand.
It might also be necessary to provide training to each sales team. If you’re pushing a new product, your team needs to know about it.
Overall, you want your messaging to be consistent throughout the blitz. If various texts are sent saying that the sale is available for Labor Day weekend and the PPC ads advertise it for early October, you have an obvious problem. Even subtle messaging conflicts can hinder your success, so take the time to coordinate and align your messaging.
5. Measure and review metrics
One of the advantages of a sales blitz is that you can test new marketing ideas. What use is your test if you don’t measure your progress?
Keep track of how many messages you send and how. Follow up on how prospects contact you and what your conversions look like. Go through all of the traditional analytics. They’re essential and can provide insight into things you would never guess on your own.
When you review your campaign metrics, you can get specific and see exactly how well each facet of the blitz worked. You can figure out why numbers spiked (or didn't) and use that to inform the rest of your marketing moving forward.
Ensure you have tracking and analytics tools before you launch the blitz. Otherwise, you might miss this valuable opportunity.
Tips for a successful sales blitz
Here are some tips to help you push your blitz to its greatest potential:
Streamline your strategy
Sure, you can run a blitz that uses every type of marketing and outreach tactic out there, but if you do that, you will make it more challenging to see what works best. Instead, narrow your sales strategy down to a few sales blitz ideas and really steer into them.
As a marketing blitz example, you can try a new pay-per-click ad campaign to determine how well it does. If you pair that with a massive TV ad campaign, the two sales efforts might overlap and dilute your results, making it less clear which method was the most successful.
You can schedule a blitz rotation that allows you to test different marketing tactics without too much overlap. If you space out your blitzes, you won’t overwhelm your audience and can get the best results.
Many marketing and outreach tools can narrow efforts to specific geographic regions. Take advantage of this if you're targeting a particular regional audience. You can spend less money by creating a smaller campaign and optimize your sales blitz.
Drive results with a sales blitz
A sales blitz can be an effective way to build anticipation and excitement around a product or service. It can also raise brand awareness and help make your business more profitable. However, you must tailor your messaging to your target audience and align marketing and sales teams.
Our range of marketing tools makes running a successful sales blitz campaign easy. Use automated email marketing to move consumers through the sales pipeline or targeted ads on social media to advertise your limited sale. Try Mailchimp today.