Your closing line can make or break your sale. When using these phrases, keep in mind who you're talking to, the products you sell, and your relationship with the prospect.
If you're unsure how to use these phrases or include them in your closing strategy, here are a few sales closing tips to help:
Understand the customer's needs
Your closing phrase won't be successful if you don't understand your customer's needs and pain points. You should always do your research before trying to make a hard sell. Your pitch should cover all the information a particular customer might need to know to make a purchasing decision and address any of their questions.
Set expectations early
You can set expectations with prospects early by asking them about their budget and needs before you pitch them a product or service. This allows you to build relationships with prospects to lead them through the sales funnel before you have a closing conversion.
Listen to the customer and address objections
You should always listen to the customer and address objections. Your sales conversion should always be two-sided. Yes, you're pitching a product, but the conversion isn't all about that product. Instead, you need to demonstrate the product's value, and the only way to do that is to listen to a customer's objections and try to address their concerns.
Focus on the benefits
A prospect isn't looking for a product; they're looking for a solution to a pain point. While features can be a major selling point for some individuals, most prospects care most about the benefits.
For example, if you sell time-tracking software, your prospects care about saving time, not all the product's other features. Focus on the most important features that address the customers' pain points.
Time the closing phrase correctly
It doesn't always make sense to use your closing phrase at the end of every closing conversation. You'll have many conversations when a prospect just isn't ready to commit, and no closing phrase will work. You want to focus on building relationships rather than closing deals.
If you believe a prospect is ready to convert, you should wait until after you've addressed their objections before using your closing phrase.
Arrange for the next steps
Once your prospect has made a commitment, you can arrange for the next steps to set expectations with customers. For some businesses, this means that the customer will send a purchase order. In other cases, the business might set up an account and send an email with instructions.
You should prepare any documents that should be signed and resources a new customer might need to start using your product or service as soon as possible.
Sales closing mistakes to avoid
Closing a sale isn't easy, which is why the world of sales is so competitive. Unfortunately, inexperienced salespeople tend to make mistakes that can cost your business. Here are a few sales mistakes to avoid:
- Being too pushy
- Not addressing customer concerns or objections
- Relying solely on the closing phrase
- Ignoring body language
- Not following up with the customer
Master sales closing phrases for successful deal closure
Whether you're sending an email or talking with a prospect directly, a closing phrase can help you close more deals and increase your revenue. Mastering these closing phrases is crucial for sales reps, but their effectiveness hinges on the ability to build relationships with prospects.
Mailchimp's CRM helps you build better relationships with prospects to lead them through the sales funnel and help them convert from prospects to paying customers. Sign up for Mailchimp today and close more deals for your business.