Some of the most notable features of a splash page include:
- Logo: You can expect to see a company logo on any splash page created, especially if the intent of the page is to attract new customers or spread brand awareness.
- Video/graphic/animation: Typically, a splash page will include an embedded video, animation, or graphic that represents the campaign and/or product that is being promoted.
- Catchy or meaningful message: Most splash pages will include catchy taglines, slogans, or messages in order to achieve goals and objectives set in place for the specific splash page that is being displayed.
- Entrance options: Splash pages will include entrance buttons or links to direct visitors onto the official website or online store you are promoting.
- Technical requirements: If the page following the splash page you create requires special software, browsers, or other technical amenities, a splash page should include this information. This will help to ensure a smooth browsing experience for all of your visitors, which can result in a much higher conversion rate when it comes to generating sales.
When it comes to a landing page, you can expect the following features to be most prevalent:
- Length: While most splash pages are short, sweet, and to the point, landing pages, on the other hand, can be any length that is appropriate for your brand and the message you intend to share.
- Headline/message: Using a landing page is a great way to introduce web visitors to your site. However, it is always important to include an eye-catching headline or message that will keep the attention of your visitors if it is their first time visiting your website or exploring your brand.
- Use of subheadings: Another feature that is commonly used on most landing pages today includes subheadings. The proper use of subheadings not only helps to boost SEO, or search engine optimization for all types of websites, but it also breaks up text, making it much easier for visitors to read and comprehend.
- Visual content: The use of official brand photos, graphics, and illustrations is also common on landing pages of businesses of all sizes. The right graphic or image can transform how your website and online presence are viewed entirely by your target audience.
Benefits and drawbacks of a splash page
Before you create a custom splash page, you should review the pros and cons of these pages to make sure they are worth the time and effort they take to create.
Splash page benefits
Create a Strong and Lasting Impression of Your Brand
A good splash page can leave a strong, lasting, and positive impression of your brand. Establishing brand identity is crucial in any market or industry today.
When splash pages are designed properly, they are much more likely to cause others to remember your brand and the items, services, or content you are promoting. Implementing a splash page with your modern web design can also help your website to stand out from the competition.
Use splash pages to help encourage user registration on your website. Whether you are building an online community or attempting to attract subscribers to your newsletter, you can do so with the right splash page design.
Display Important Information Quickly
Splash pages provide the perfect opportunity to display important or time-sensitive information quickly. With your splash page, you can also convey a sense of urgency with creative messaging and appropriate headings.
Easily and effectively market current promotions that you want to draw attention to with your website splash page.
Create disclaimers that help to streamline the process of having users agree to the privacy and browsing policies you have enacted on your website.
Use Splash Pages for Age Verification Purposes
You can also use your implemented splash page for age verification purposes, which works well for adult-only websites or online communities that sell products or services that are only available for individuals ages 18 and older or 21 and older, respectively.
Splash page drawbacks
Tedious or Annoying to Users
As with any other type of advertisement or promotion, a splash page may be tedious or annoying to experienced web users, or visitors who are looking to quickly find what they want.
Negative SEO Impact
The use of splash pages is not always beneficial. In fact, many splash pages are not SEO-friendly, which can impact the overall search engine optimization of your website's homepage or landing page, depending on where you implement your splash page.
Repetitive for Returning Visitors
For users who have already viewed your splash page, the same pop-up appearing can quickly become tiresome.
Slows Loading Time
Unfortunately, splash pages may not load equally for all users. Users with slower computers or outdated mobile smartphones may require more time for splash pages to load, which can result in a higher bounce rate.
Tips for creating a splash page
Creating a splash page of your own is a great way to draw attention to a particular marketing campaign, product, service, or piece of content you are promoting. Using the following tips, you can create your very own website splash page from scratch.