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Splash Page Examples: How To Make Your Own

Choosing the layout and design of your website is a decision that should not be made lightly, especially if you are attempting to attract online customers or clients.

Making a website splash page is one way to draw attention to specific web pages or a particular page, product, or service you are promoting.

Using various splash page examples, learn how to create a web page that is visually appealing, relevant, and informative for your next splash page marketing campaign.

What is a splash page?

A splash page is essentially a one-page website that works similarly to a landing page, or the first page site visitors are directed to before entering an official website or ecommerce store.

A splash page is often used to promote a specific product, upcoming event, service, or website, depending on the purpose of the splash page and the options you present to visitors and prospective customers. The splash page design you choose can mean the difference between attracting new customers and immediately turning users in the other direction.

Difference between a splash page and a landing page

Before reviewing some of the best splash page designs, it is important to familiarize yourself with the differences between a splash and a landing page.

While they both may provide a barrier between a web visitor and the main website or ecommerce store you are promoting, landing pages are typically used to promote a specific campaign, while splash pages share information with visitors.

Differences between a splash page and a landing page

Some of the most notable features of a splash page include:

  • Logo: You can expect to see a company logo on any splash page created, especially if the intent of the page is to attract new customers or spread brand awareness.
  • Video/graphic/animation: Typically, a splash page will include an embedded video, animation, or graphic that represents the campaign and/or product that is being promoted.
  • Catchy or meaningful message: Most splash pages will include catchy taglines, slogans, or messages in order to achieve goals and objectives set in place for the specific splash page that is being displayed.
  • Entrance options: Splash pages will include entrance buttons or links to direct visitors onto the official website or online store you are promoting.
  • Technical requirements: If the page following the splash page you create requires special software, browsers, or other technical amenities, a splash page should include this information. This will help to ensure a smooth browsing experience for all of your visitors, which can result in a much higher conversion rate when it comes to generating sales.

When it comes to a landing page, you can expect the following features to be most prevalent:

  • Length: While most splash pages are short, sweet, and to the point, landing pages, on the other hand, can be any length that is appropriate for your brand and the message you intend to share.
  • Headline/message: Using a landing page is a great way to introduce web visitors to your site. However, it is always important to include an eye-catching headline or message that will keep the attention of your visitors if it is their first time visiting your website or exploring your brand.
  • Use of subheadings: Another feature that is commonly used on most landing pages today includes subheadings. The proper use of subheadings not only helps to boost SEO, or search engine optimization for all types of websites, but it also breaks up text, making it much easier for visitors to read and comprehend.
  • Visual content: The use of official brand photos, graphics, and illustrations is also common on landing pages of businesses of all sizes. The right graphic or image can transform how your website and online presence are viewed entirely by your target audience.

Benefits and drawbacks of a splash page

Before you create a custom splash page, you should review the pros and cons of these pages to make sure they are worth the time and effort they take to create.

Splash page benefits

Create a Strong and Lasting Impression of Your Brand

A good splash page can leave a strong, lasting, and positive impression of your brand. Establishing brand identity is crucial in any market or industry today.

When splash pages are designed properly, they are much more likely to cause others to remember your brand and the items, services, or content you are promoting. Implementing a splash page with your modern web design can also help your website to stand out from the competition.

Encourage Registrations

Use splash pages to help encourage user registration on your website. Whether you are building an online community or attempting to attract subscribers to your newsletter, you can do so with the right splash page design.

Display Important Information Quickly

Splash pages provide the perfect opportunity to display important or time-sensitive information quickly. With your splash page, you can also convey a sense of urgency with creative messaging and appropriate headings.

Market Current Promotions

Easily and effectively market current promotions that you want to draw attention to with your website splash page.

Create Disclaimers

Create disclaimers that help to streamline the process of having users agree to the privacy and browsing policies you have enacted on your website.

Use Splash Pages for Age Verification Purposes

You can also use your implemented splash page for age verification purposes, which works well for adult-only websites or online communities that sell products or services that are only available for individuals ages 18 and older or 21 and older, respectively.

Splash page drawbacks

Tedious or Annoying to Users

As with any other type of advertisement or promotion, a splash page may be tedious or annoying to experienced web users, or visitors who are looking to quickly find what they want.

Negative SEO Impact

The use of splash pages is not always beneficial. In fact, many splash pages are not SEO-friendly, which can impact the overall search engine optimization of your website's homepage or landing page, depending on where you implement your splash page.

Repetitive for Returning Visitors

For users who have already viewed your splash page, the same pop-up appearing can quickly become tiresome.

Slows Loading Time

Unfortunately, splash pages may not load equally for all users. Users with slower computers or outdated mobile smartphones may require more time for splash pages to load, which can result in a higher bounce rate.

Tips for creating a splash page

Creating a splash page of your own is a great way to draw attention to a particular marketing campaign, product, service, or piece of content you are promoting. Using the following tips, you can create your very own website splash page from scratch.

Splash page quick tips

1. Use the right website builder

Choosing the right website builder for your web design can mean the difference between launching a successful splash page or failing to implement any splash or landing page on your website. With a solution such as Mailchimp's website builder, create a website that is properly designed, SEO-friendly, and with a suitable splash page design.

2. Less is more

Using simple messaging and visuals can go a long way when it comes to making a positive and lasting impression on prospective customers. Avoid using too many colors, graphics, images, or animations on your splash page. Instead, stick to 1-3 main colors as well as 1-2 animations or types of designs that you wish to implement into your individual splash page.

3. Optimize for mobile

One of the most important aspects of any website and splash page today is its mobile optimization. Ensure your splash page is optimized for mobile devices as well as other devices such as tablets and smartphones.

Splash page examples

Before creating a splash screen of your own, take a look at some of the best splash page designs and examples we have found around the web below.

Age-verification needs - Patrón

For those who are promoting alcohol or other products that require age verification, implementing a splash page for age-verification purposes is highly recommended. Patrón has done just that with its official website.

Along with many other alcohol and cannabis providers in the US today, Patrón's official website introduces visitors to its age verification splash page immediately. Age verification splash pages require users to confirm that they are at least 21 years of age before they can enter the official website.

Gated content -

As browsing the internet and social media for in-depth content, news, and relevant industry information becomes commonplace, gated and premium content is also becoming increasingly prevalent. The New York Times is one of the most notable examples of a brand branching out into the world of gated and premium digital content. In order for users to access all of the articles that The New York Times has to offer, they are required to pay for a premium subscription, which can be accessed via their gated content splash page.

Login/registration -

If you are building an online community such as Facebook, you may want your homepage to include a splash page or pop-up for users who are not yet registered (or for users who are not yet logged in when visiting your website).

Websites and online communities such as Facebook, Instagram, and even Pinterest have all embraced the splash page design to help encourage users to register as members of the platforms themselves. Any time you visit Facebook and you are not logged in, you will be presented with a splash page or a login landing page to incentivize you to log in or register as a new user.

Let the experts launch your website

If you want to transform your online presence, you can do so with a professional splash page design for your own website. For help with the design of your splash screen and to help measure your performance, turn to the experts at Mailchimp. At Mailchimp, we can provide you with the best splash page designs that are right for your industry and the prospective customers you are trying to reach.

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