Choosing the layout and design of your website is a decision that should not be made lightly, especially if you are attempting to attract online customers or clients.
Making a website splash page is one way to draw attention to specific web pages or a particular page, product, or service you are promoting.
Using various splash page examples, learn how to create a web page that is visually appealing, relevant, and informative for your next splash page marketing campaign.
A splash page is essentially a one-page website that works similarly to a landing page, or the first page site visitors are directed to before entering an official website or ecommerce store.
A splash page is often used to promote a specific product, upcoming event, service, or website, depending on the purpose of the splash page and the options you present to visitors and prospective customers. The splash page design you choose can mean the difference between attracting new customers and immediately turning users in the other direction.
Before reviewing some of the best splash page designs, it is important to familiarize yourself with the differences between a splash and a landing page.
While they both may provide a barrier between a web visitor and the main website or ecommerce store you are promoting, landing pages are typically used to promote a specific campaign, while splash pages share information with visitors.
Some of the most notable features of a splash page include:
When it comes to a landing page, you can expect the following features to be most prevalent:
Before you create a custom splash page, you should review the pros and cons of these pages to make sure they are worth the time and effort they take to create.
A good splash page can leave a strong, lasting, and positive impression of your brand. Establishing brand identity is crucial in any market or industry today.
When splash pages are designed properly, they are much more likely to cause others to remember your brand and the items, services, or content you are promoting. Implementing a splash page with your modern web design can also help your website to stand out from the competition.
Use splash pages to help encourage user registration on your website. Whether you are building an online community or attempting to attract subscribers to your newsletter, you can do so with the right splash page design.
Splash pages provide the perfect opportunity to display important or time-sensitive information quickly. With your splash page, you can also convey a sense of urgency with creative messaging and appropriate headings.
Easily and effectively market current promotions that you want to draw attention to with your website splash page.
Create disclaimers that help to streamline the process of having users agree to the privacy and browsing policies you have enacted on your website.
You can also use your implemented splash page for age verification purposes, which works well for adult-only websites or online communities that sell products or services that are only available for individuals ages 18 and older or 21 and older, respectively.
As with any other type of advertisement or promotion, a splash page may be tedious or annoying to experienced web users, or visitors who are looking to quickly find what they want.
The use of splash pages is not always beneficial. In fact, many splash pages are not SEO-friendly, which can impact the overall search engine optimization of your website's homepage or landing page, depending on where you implement your splash page.
For users who have already viewed your splash page, the same pop-up appearing can quickly become tiresome.
Unfortunately, splash pages may not load equally for all users. Users with slower computers or outdated mobile smartphones may require more time for splash pages to load, which can result in a higher bounce rate.
Creating a splash page of your own is a great way to draw attention to a particular marketing campaign, product, service, or piece of content you are promoting. Using the following tips, you can create your very own website splash page from scratch.
Choosing the right website builder for your web design can mean the difference between launching a successful splash page or failing to implement any splash or landing page on your website. With a solution such as Mailchimp's website builder, create a website that is properly designed, SEO-friendly, and with a suitable splash page design.
Using simple messaging and visuals can go a long way when it comes to making a positive and lasting impression on prospective customers. Avoid using too many colors, graphics, images, or animations on your splash page. Instead, stick to 1-3 main colors as well as 1-2 animations or types of designs that you wish to implement into your individual splash page.
One of the most important aspects of any website and splash page today is its mobile optimization. Ensure your splash page is optimized for mobile devices as well as other devices such as tablets and smartphones.
Before creating a splash screen of your own, take a look at some of the best splash page designs and examples we have found around the web below.
For those who are promoting alcohol or other products that require age verification, implementing a splash page for age-verification purposes is highly recommended. Patrón has done just that with its official website.
Along with many other alcohol and cannabis providers in the US today, Patrón's official website introduces visitors to its age verification splash page immediately. Age verification splash pages require users to confirm that they are at least 21 years of age before they can enter the official website.
As browsing the internet and social media for in-depth content, news, and relevant industry information becomes commonplace, gated and premium content is also becoming increasingly prevalent. The New York Times is one of the most notable examples of a brand branching out into the world of gated and premium digital content. In order for users to access all of the articles that The New York Times has to offer, they are required to pay for a premium subscription, which can be accessed via their gated content splash page.
If you are building an online community such as Facebook, you may want your homepage to include a splash page or pop-up for users who are not yet registered (or for users who are not yet logged in when visiting your website).
Websites and online communities such as Facebook, Instagram, and even Pinterest have all embraced the splash page design to help encourage users to register as members of the platforms themselves. Any time you visit Facebook and you are not logged in, you will be presented with a splash page or a login landing page to incentivize you to log in or register as a new user.
If you want to transform your online presence, you can do so with a professional splash page design for your own website. For help with the design of your splash screen and to help measure your performance, turn to the experts at Mailchimp. At Mailchimp, we can provide you with the best splash page designs that are right for your industry and the prospective customers you are trying to reach.