However, if you don’t think TikTok is the answer, here’s a list of other social media apps you should know about. For instance, you may want to try Clubhouse, Twitch, or Instagram.
How to build a TikTok ad campaign
Like many social media platforms, TikTok allows you to create ads for your account. Here’s how to get started.
1. Register for a TikTok ad account
Registration for a TikTok ad account usually triggers the need for code verification. You'll usually retrieve that code via your email or phone number. Then, input it on the TikTok ad registration signup page. Keep in mind also that you need to have a TikTok account before you try making ads. Both your personal and advertising accounts require verification before you can use them.
2. Wait for account approval
In addition to account verification, you'll have to wait for approval before creating an ad campaign. This usually takes about 24 hours to complete, according to TikTok for Business.
Requirements for approval include having a valid website that appears like this: https://www.example.com. It also must be clear what product or service you’re promoting on your website or landing page.
The business name you submit when you open your TikTok for Business (ads) account should also match your website name. Moreover, don’t try to sell cigarettes, walrus tusks, flamethrowers, and other prohibited items on TikTok.
3. Prepare your ad content draft
You may have to edit your content draft later to fit the ad type you’ve chosen for your TikTok ad campaign. However, you'll want to have an idea of your campaign objective and the content your ad will contain. Videos are a maximum of 60 sections, and other ads may only allow a certain number of text characters.
4. Choose your ad type
TikTok has different types of ads that show up in different locations. For instance, some of them will appear right when a user logs in or opens the app. Others appear on the Discovery or For You pages.
5. Customize ad targeting
Within your TikTok ads manager, you can customize your ad group. This means you can choose the age, gender, and interests of your target audience. You can also customize other parameters, such as hashtags or behaviors.
6. Submit your TikTok ad
After you submit your TikTok ad, you'll have to wait about 24 hours for approval. As long as you posted your ad according to TikTok’s guidelines, it should be approved.
Wrapping up: Is TikTok advertising worth it?
TikTok advertising can give your business a boost. However, it’s not the only way to market on social media. If TikTok isn't for you, look at other social media marketing strategies involving popular platforms.
Regardless of which platform you choose, our social media management tools can help enhance your efforts. With an easy-to-navigate content planner, you can organize and schedule posts for Facebook, Instagram, and Twitter.