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How to Go Viral on TikTok

Learning how to go viral on TikTok can increase your brand’s visibility. Use this guide to help you create a viral TikTok video for your business.

TikTok is one of the world's largest social media platforms, with billions of monthly active users. TikTok users spend an average of 95 minutes on the app daily, so it's no wonder many brands, businesses, and influencers are turning to the app for marketing and revenue generation purposes. Going viral can mean amassing 10,000 views in a few hours to over a million views in just a day, depending on your niche and the industry you represent.

If you're looking for a way to draw attention to your business, products, or lifestyle, knowing how to go viral on TikTok and create a popular TikTok is key to sharing content that will stand out on its own.

For some, knowing how to make your TikTok go viral only entails uploading content that appeals to a large mass of individuals at once, often due to luck and algorithms. While this is a working strategy for some, there are no guarantees that you'll generate the following you want when relying solely on luck.

For others, learning how to make a TikTok that goes viral includes immersing themselves in the online community they want to appeal to and attract. It involves understanding the ins and outs of the TikTok app, the best posting times, and trends currently on the rise. When you want to help your videos go viral, there are a few tips to remember as you embark on your TikTok journey.

Study viral videos

Before you can begin creating high-quality, professional, relevant viral videos for your own TikTok, you should learn more about what makes a video viral in your market and industry. Study viral videos that are most relevant to your brand and to the audience you intend to reach. When analyzing viral videos that have performed impressively in the past with your competitors, ask yourself the following questions:

  • What are the goals of my viral TikTok videos?
  • What message am I trying to convey with the videos I'm creating?
  • Who am I trying to reach with my viral videos? Is TikTok the best platform for my marketing strategy? If so, why?
  • In the successful viral videos I've watched, what helps to make those brands stand out from the rest?

Know your audience

Those who succeed at social media marketing know the importance of understanding their audience. When establishing a new brand or business online, define the audience you intend to reach. What demographics are you trying to appeal to and why? Will your users be readily available on TikTok or alternative social media platforms?

Use the right hashtags

Hashtags have come a long way since the launch of Twitter, where they first began to gain worldwide attention and traction.

According to Influencer Marketing Hub, the entertainment section on TikTok was the most popular category on the entire app, wracking up more than 535 billion hashtag views in 2020.

By using the most appropriate hashtags on your video, you can garner the attention of your target audience and make a viral video.

Act quickly

To market social media effectively, you must act quickly when uploading videos and following current trends. Timing is everything when it comes to succeeding on social media. If you miss a trend by even a few days, your TikTok video may fall short of your expectations.

Post regularly

Consistency is key, whether you have a captivating blog or a TikTok account. Post regularly to keep followers engaged and please the TikTok algorithm. Doing so prevents your page from being delisted from search results because of inactivity over time.

Ensure your video has a captivating intro

Oftentimes, you only have a few seconds to capture the attention of a potential follower with your TikTok video, which is why it's essential to ensure your video always has a captivating intro. From using vibrant colors and unique graphics to familiar and trending sounds, a compelling introduction to your TikTok videos can significantly impact their overall performance.

Post at the best time

Because TikTok has approximately 1 billion active monthly users on the platform, it is important to consider the audience you intend to reach and their location before publishing new videos.

Targeting users based on region and time zone can have a major impact on the visibility of your videos and the engagement they receive.

Upload short TikTok videos

Short videos can often leave a lasting impression compared to videos that are too lengthy or dull for users who are quickly scrolling. A short video length can also be a useful tool to set your brand apart from the competition, especially if you're in a highly saturated or competitive market.

Engage with your followers

Connecting with followers and building a sense of community among those interested in your content can help you go viral on TikTok in a much shorter period. Engaging with followers can include:

  • Asking questions
  • Requesting input and feedback
  • Replying to comments

Respond to followers directly in the comment sections of your TikTok videos to boost your page's SEO (search engine optimization) and connect with your viewers. Those who find your TikTok account authentic, genuine, and friendly are more likely to follow you and remain interested in the future content you publish and share.

Use trending sounds

One of the features of TikTok that helps the platform stand out is its use of background music for videos, which are available to all TikTok users.

Whenever you create videos on TikTok, you can search through trending sounds, sounds that match the aesthetic of your video, or even popular chart-topping songs.

TikTok will also help you automatically sync the videos and photos you choose to use with your sounds for a seamless and professional post. Additionally, you can use your own audio instead of trending audio. Users can then utilize the sound you created on their content, boosting the visibility of your account on the social media platform.

Team up with TikTok content creators

Even if you're creating good social media content, it can be challenging to reach the users you intend to appeal to, no matter how hard you try and how much effort you put into your marketing strategy. One option to consider is to team up with other successful TikTok creators.

In 2020, there were more than 106 thousand influences on TikTok around the world. With TikTok growing daily, it's no surprise that many users are choosing to work together to help expand their online reach and visibility. Collaborating with TikTok creators is one of the best ways to spread the word about a brand or business while boosting your page's SEO within the app and popular search engines, such as Google, Yahoo!, and Bing.

Promote your page on other social media platforms

Along with using TikTok regularly and consistently, it's also essential to know about new social media apps for your business and brand. The more actively engaged you are on alternative social media platforms, the easier it'll be to maximize your reach and visibility. Research which platforms are most suitable for the audience and demographics you intend to reach to incorporate your brand across the web.

Learn how to tell a story

Spend time immersing yourself in various online communities, including those of your competitors, to learn how to craft your video's narratives and brand image. Learning to tell a story can help you connect with your prospective followers on a much more personal and intimate level.

Analyze your performance

Use generated analytics to monitor the flow of traffic on your TikTok page and the engagement each of your TikTok videos receives regularly. Analyzing the performance of your content can help you determine the type of videos that are and aren't effective, who your audience is, and more.

Include a call to action

As with most social media platforms, TikTok offers the ability to incorporate a CTA, or call-to-action, into each of your videos. Using a CTA can help you redirect users to your official online store, website, or another link that's relevant to a current promotion you're running. A call-to-action will significantly increase the engagement your TikTok videos receive from all users, whether or not they're following you.

Have fun

Anytime you use social media to promote a business or brand, it's important to also have fun. Authenticity goes a long way for brands today, especially with many individuals becoming aware of ad blindness and corporate advertising schemes. When you appear authentic and genuine, it's much easier to enjoy yourself while promoting a lifestyle, product, or service of your own.

Reach new audiences with TikTok

One of the best reasons to turn to TikTok is the ability to reach new audiences from all around the world. Whether you're selling a product, offering a service, or simply trying to spread a message with like-minded individuals, TikTok provides a platform where you can connect with billions of users. While learning how to get views on TikTok and go viral may seem daunting, the right tools can help you get there.

With Mailchimp, manage your social media campaigns and funnels in one central location, and streamline your marketing efforts seamlessly. Whether you're posting solely on TikTok or want to expand to other social media platforms, Mailchimp has all the tools you need to grow your online audience and following.

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