In 2020, there were more than 106 thousand influences on TikTok around the world. With TikTok growing daily, it's no surprise that many users are choosing to work together to help expand their online reach and visibility. Collaborating with TikTok creators is one of the best ways to spread the word about a brand or business while boosting your page's SEO within the app and popular search engines, such as Google, Yahoo!, and Bing.
Promote your page on other social media platforms
Along with using TikTok regularly and consistently, it's also essential to know about new social media apps for your business and brand. The more actively engaged you are on alternative social media platforms, the easier it'll be to maximize your reach and visibility. Research which platforms are most suitable for the audience and demographics you intend to reach to incorporate your brand across the web.
Learn how to tell a story
Spend time immersing yourself in various online communities, including those of your competitors, to learn how to craft your video's narratives and brand image. Learning to tell a story can help you connect with your prospective followers on a much more personal and intimate level.
Analyze your performance
Use generated analytics to monitor the flow of traffic on your TikTok page and the engagement each of your TikTok videos receives regularly. Analyzing the performance of your content can help you determine the type of videos that are and aren't effective, who your audience is, and more.
Include a call to action
As with most social media platforms, TikTok offers the ability to incorporate a CTA, or call-to-action, into each of your videos. Using a CTA can help you redirect users to your official online store, website, or another link that's relevant to a current promotion you're running. A call-to-action will significantly increase the engagement your TikTok videos receive from all users, whether or not they're following you.
Anytime you use social media to promote a business or brand, it's important to also have fun. Authenticity goes a long way for brands today, especially with many individuals becoming aware of ad blindness and corporate advertising schemes. When you appear authentic and genuine, it's much easier to enjoy yourself while promoting a lifestyle, product, or service of your own.
Reach new audiences with TikTok
One of the best reasons to turn to TikTok is the ability to reach new audiences from all around the world. Whether you're selling a product, offering a service, or simply trying to spread a message with like-minded individuals, TikTok provides a platform where you can connect with billions of users. While learning how to get views on TikTok and go viral may seem daunting, the right tools can help you get there.
With Mailchimp, manage your social media campaigns and funnels in one central location, and streamline your marketing efforts seamlessly. Whether you're posting solely on TikTok or want to expand to other social media platforms, Mailchimp has all the tools you need to grow your online audience and following.