The best client gift ideas are those that encourage clients to continue their working relationship with you while showing gratitude. Unfortunately, finding the perfect gifts for clients can be challenging.
Many businesses don't know much about their clients on a personal level, so finding the perfect gift may take time. Here are a few client gift ideas to get you started:
Personalized gifts are those that are personalized for your client. They may be completely unique novelty gifts based on an inside joke you have or personalized with their name or something special to them.
For example, you can send them a photo gift with a personalized message inside thanking them for their business.
Of course, personalized gifts aren't always the best option for gifts for clients because you might not know your clients that well. But that doesn't mean you can't show your appreciation in other ways.
A traditional gourmet food basket can go a long way in thanking another business for being your client. While it's not a heartwarming gift idea, it's something the entire office can share.
Experiential gifts include travel vouchers, spa days, and any other corporate gift centered around a certain type of experience. Of course, you should be careful when giving these types of gifts because you might not know what your client's interests are. The perfect gift to you might be something completely different for your client.
All businesses need technology to operate. Client gift ideas like speakers, headsets, charging docks, headphones, and other types of technology that have practical uses in the office can improve your client's workday and remind them of your business every time they look at it.
Corporate subscription boxes are another great idea because they allow you to personalize your gift based on what you know about your client. For instance, if your client has a sweet tooth, you can send them a corporate subscription box for cookies.
If you're unsure, a good default option for a corporate gift is a coffee subscription. Even if your client doesn't like coffee, you can bet their employees do, so you'll be treating the entire office.
Branded items, also known as corporate swag, are another option. It's important to keep in mind that while branded items can increase brand awareness, they don't always make the best gifts for clients. These are promotional items, and sending your client branded items can diminish the potential impact of giving a gift.
Most of your corporate clients don't actually need physical gifts from you. While gifts are thoughtful gestures, they may be seen as clutter in an office, especially if the client has no use for them. This is one reason many gifts for clients are food-related; they're gifts the entire office can share and don't create any clutter.
Another good client gift idea is a charity donation. By donating to charity on behalf of your client, your corporate gift makes an actual difference. You can choose a charity by considering your client's industry or interests.
Best practices for sending clients gifts
You can send a corporate gift any time throughout the business cycle. But timing is key when sending client gifts so you can make an impact.
Most companies send corporate gifts during the holidays, which means yours could get lost in the shuffle if you do the same. On the other hand, you don't want to send a random gift that confuses your clients.
Your corporate gift should have a positive impact on your relationship with the client. Follow these best practices for sending clients gifts to build better relationships:
- Make sure the gifts aren't perceived as bribes or conflicts of interest
- Put thought into them
- Get to know your clients
- Consider timing
- Show appreciation
While one of the goals of sending client gifts is to keep your business at the top of their mind and build relationships, you should always ensure your client gift showcases appreciation.
Your clients don't want gifts that make them feel like you're bribing them to renew their contracts. Instead, they want to know that you truly appreciate their business.
In addition, you don't have to spend too much on a client gift. Instead, something as simple as a handwritten note can help you show appreciation without spending too much and potentially making clients feel uncomfortable if they don't get you anything.
Create lasting connections through thoughtful client gifts
When done right, a client gift can help you develop a better business relationship. Hopefully, these client gift ideas have helped you determine what to send your clients and when.
Remember that corporate gifting isn't the only way to build client relationships. You should constantly work on building trust and demonstrating your value to clients.
Fortunately, you can remain in constant communication with your clients with Mailchimp. Our marketing tools can help you forge stronger client relationships, build trust, and increase sales. Sign up for Mailchimp today and create lasting client connections.