If only business matchmakers were a thing. Finding the right clients is a challenging, but necessary, part of growing your business. You can have a pipeline jam-packed with work, but if you routinely find you dread checking your inbox… well, that’s a problem.
The good news is, as you build your client roster, you’ll have the luxury of choosing which clients you’d like to continue working with (and which ones were a one-time gig). Here, we break down 9 client archetypes. They all have pluses and minuses, but it’s up to you to figure out which types of client you mesh best with—and then go after them with gusto.