- Consistent content archive over time
- Saved content for later access and visits
- Boost your website's SEO, or search engine optimization with a blog
- Develop and establish your brand's voice of authority using an official blog
- Most markets are highly competitive and saturated
- You must consistently post, upload, and optimize content for SEO
- Requires in-depth research and unique, evergreen content
- Content creation can be time-consuming, especially for businesses with minimal in-house support
Blog vs. podcast: Key differences explained
Before you venture out and start a podcast or blog, it's important to familiarize yourself with the differences between each medium. Both blogs and podcasts have plenty to offer, and knowing key differences will help you identify the best type of content for you.
In terms of popularity, who wins the podcast vs. blog debate? According to Exploding Topics, there are over 460 million podcast listeners globally, correlating to 22% of all internet users. On the other hand, Neal Schaffer reports that 77% of individuals on the internet read blogs.
While podcast listeners stagger behind blog usage, the audio medium continues to grow as more and more businesses create podcasts and people tune in. Moreover, the popularity of a blog or podcast will depend on your target audience and content topic.
Monitoring the popularity of your blog or podcast is possible when you opt to gather marketing analytics along the way. Blog analytics can range from demographics (age, location, and gender) to engagement and bounce rates. Podcast analytics typically provide information about the total number of listeners and streams. However, it's not always possible to determine demographics with a podcast, depending on your hosting platform.
Creating a blog is cost-effective. In most cases, you'll need a computer with access to the internet and a web hosting solution. Some web hosts allow you to build a website and blog for free, but you may have limited features. Generating podcast listeners can be more expensive since you'll need a high-quality microphone and other equipment. Selecting a podcast platform or host to share your podcast is also essential.
While there are free hosting platforms for blogs and podcasts, choosing a host suitable for your brand's purpose is important, especially when doing so commercially. You may need to pay a monthly fee for a podcast host that's more appropriate for commercially-based podcasts.