3. Find your audience
One of the most important tips for starting a podcast is that you must determine who your audience is and what you can offer them. The clearer the definition you can give your target audience, the easier it'll be to produce and promote your podcast.
Your target audience consists of:
People who are interested in your topic
People who have the time to listen to your podcast.
People with the demographic characteristics (age, gender, income, education, location, interests, and so on) that you're trying to reach.
You can get valuable information from Google Trends, Facebook Insights, and the analytics provided by Mailchimp.
4. Get high-quality podcast equipment
Podcasters usually need a decent-quality microphone for their podcast set up. They may remember to get headphones and consider spending a few thousand dollars for a screen to block extraneous sounds. But they often overlook getting a computer with enough RAM for heavy-duty editing and storing their podcasts for future episodes.
Keep in mind that you don't need expensive equipment to get started. The most important thing is that your audio quality is good and clear.
5. Record, edit, and publish
When you’re ready, hit the recording button and let the show begin. You can conduct your first episode with or without a script, but make sure you stick to the topic of your episode. Regardless of your decision, make sure you engage the audience with powerful storytelling.
After you’re done recording, you’ll want to edit and publish your podcast on one or various hosting sites. There are multiple platforms where you can upload your audio files to, including Buzzsprout, Libsyn, and Anchor.fm. What podcast hosting service you use depends on your specific needs, such as budget and episode length. You’ll also need to consider if the hosting service can distribute your episodes to different podcast directories, including Spotify and Apple Podcasts.
Additionally, there's plenty of room for podcasts on YouTube, which has an important advantage over other platforms. Podcasts on YouTube are indexed by Google, making them easy to find for anyone almost anywhere in the world. If you use YouTube as your podcast host, all of your podcasts become searchable through the hashtags you add to them.
Nineteen percent of “super listeners” find podcasts through YouTube, while 13% discover new podcasts by searching the internet (via Edison Research). So, it may be worth your time to learn how to upload videos on YouTube and how to edit podcast videos.
No matter where you decide to publish your podcast, make sure to optimize your podcast description with keywords and other vital details that can entice people to stop and listen.
Lastly, you'll need to promote your podcast on social media and other marketing channels, including email and direct mail, for a successful podcast career.
Word of mouth always helps, but a full-scale promotion campaign will be essential for your podcast, allowing you to grow your audience and reach its potential.
You can also promote your business through influencer marketing. Influencer marketing takes the trust established by word-of-mouth campaigns to encourage listeners to flock to your podcast.
To edit your podcast, you may need to invest in editing software. Doing so ensures your podcast recording is of good quality. You can add podcast music and other fun sounds to your audio recording during the editing process.
Grow your brand by starting a podcast
Podcasting is a valuable tool that can help you sell to any audience. Starting a podcast has many other benefits, including boosting credibility and authority, increasing awareness, and driving traffic to your business. Plus, getting started is relatively easy. Make sure to keep the points mentioned in mind as you begin podcasting.
If you're ready to jumpstart your podcasting career, use Mailchimp to enhance your efforts. With Mailchimp, you'll have access to several email marketing and automation tools that can help you generate more engagement.