From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication
Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.
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Using Technical Writing to Simplify Complex Information
Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.
Targeted Marketing: Reach Your Ideal Audience Every Time
Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.
How to Start an Online Boutique in 11 Steps
Starting an online boutique from the ground up can be intimidating, especially if you don’t know where to start. Read on to learn how to start your own online store.
Social Sharing Strategies That Maximize Marketing Reach
Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.
SMS Marketing Trends: Get Ahead of the Game in 2025
Discover the SMS marketing trends shaping 2025, from smart automation to interactive messaging strategies.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
Six Thinking Hats: A Path to Balanced Decisions
Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.
Shock Advertising: When Bold Moves Pay Off (and When They Don’t)
Explore the impact of shock advertising, understand when bold tactics captivate audiences and drive results and when they backfire, and learn to use this approach effectively.
Use the Serial Position Effect to Boost Your Marketing Strategy
Learn about the serial position effect, how it works, and how to use it in your marketing and advertising efforts for supercharged results.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
Salon Marketing Guide: How to Market Your Salon and Fill More Appointments
From Instagram to referral programs, explore salon marketing strategies that bring in more bookings and loyal clients.