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Return on Ad Spend (ROAS)

Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.

What is Product Differentiation?

Product differentiation is 1 of the keys to small business success. Here’s what you need to know.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

What is Omnichannel Marketing?

Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.

Marketing Mix (7Ps of Marketing)

The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

KPIs: Definition and Best Practices

Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.

Keyword

A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

Instagram Ads

Instagram posts that promote a business’s products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice.