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Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Mailchimp Automations Help Willful Boost Conversion Rates 18x

Personalized automation flows gave this Canadian estate-planning company a faster path from signup to completion.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.

SMS Lead Generation Strategies That Convert Faster

See how two-way texting and personalized messages generate leads and shorten sales cycles.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Best Practices for Renewal Email Campaigns

Discover best practices for renewal email campaigns that boost engagement, reduce churn, and drive conversions.

The Ultimate Manager Handbook: Leadership Essentials

Master leadership essentials with our comprehensive manager handbook. Elevate your skills, lead effectively, and excel in your role

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.