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Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.

Marketing Shelfie—Branding Edition

What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.

What Sustainability Means for Spark & Bell Founder Emer Gillespie

Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.

Materialized Views: Definition, Benefits & Uses

Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.

What Is a Knowledge Management System?

A knowledge management system is a tool that can help companies remain organized and efficient. Learn more about what a KMS is with this handy guide.

KI im E-Commerce

Der digitale Handel verändert sich rasant und Künstliche Intelligenz (KI) ist dabei der entscheidende Treiber.

How to Sell Crafts Online

Do you create your own handmade crafts? Learn how to sell crafts online by opening up an e-commerce store in this guide.

How Much Does it Cost to Sell on Etsy?

Etsy is a popular e-commerce platform that allows you to sell your handcrafted goods. Learn about Etsy fees and how much they charge here.

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

How Cambio & Co. Fuses Jewelry, Storytelling, and Cultural Heritage into a Brand

How Cambio & Co. uses Mailchimp and Shopify to share its handmade Filipino jewelry with larger audiences.

The Dos and Don’ts of Networking for Agencies and Freelancers

What to do (and what to avoid) while building your network in the no-handshake era

Making Websites Come Alive With WM.Digital

WM.Digital helps online businesses look and feel like modern vanguards instead of relics of the past. Here’s how they led the way for one Miami-based handmade jewelry shop.