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Create an Omnichannel Content Strategy That Works Across Platforms

Learn how to build an effective omnichannel content strategy that supports every stage of the customer journey and drives engagement across platforms.

How to Build Relationships with Nurture Campaigns

Learn how to effectively use nurture campaigns to strengthen your relationship with clients. Boost engagement, conversions, and more with this strategy.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Monthly Recurring Revenue vs. One-Time Sales: Which is Better for Your Business?

Discover the difference between monthly recurring revenue and one-time sales and determine which is better for your business.

Key Components of an Effective Messaging Strategy

Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.

Top Media Planning Tips to Stretch Your Marketing Budget

Stretch your marketing budget further with proven media planning strategies. Achieve more with less.

Media Buying Tactics for Smarter Ad Placements

Boost ad performance with smart media buying tactics that optimize placements for maximum impact and return on investment.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.

Examples of KPIs for Small Businesses

Obtain a better understanding of KPIs with examples for different business departments.

Navigating International Marketing Challenges

Explore the key principles of international marketing and unlock opportunities in new markets.

What Is the Best Time to Send an Email Blast?

Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.