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What is Dropshipping?

In this guide, you’ll learn the basics of dropshipping so you can determine if it’s right for your business.

Drip Campaign

Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.

Domain Name

A domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet.

Display Ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

Direct Mail Marketing

A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.

Digital Marketing

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.

What Is Customer Acquisition Cost? How to Calculate and Use CAC

Customer acquisition cost (CAC) is a powerful marketing metric. Understand what it is, and how it impacts your marketing strategies and overall business.

Customer Relationship Management (CRM)

The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers.

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Customer Data Platform

A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.

Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

BIMI: What It Is and Why it’s Important to Email Marketing

Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.