What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
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What Are Trigger Emails And How To Leverage Them In Email Marketing
Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.
Great Thank-You Page Examples to Keep Customers Engaged
Thanking users for taking an action is just the start. Learn how your thank-you page can increase sales, boost your marketing, and bring customers back.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Survey Design Explained: 5 Steps to Capturing Quality Feedback
Learn proven strategies and best practices for crafting surveys that ask the right questions, engage respondents, and gather actionable insights.
Mastering SUMIF in Google Sheets
Unlock the full potential of Google Sheets with our comprehensive guide to mastering SUMIF. Learn how to efficiently analyze and summarize data with this function.
What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
Essential Elements of an Effective Social Media Policy
Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.
SMS Marketing Frequency: What’s Too Much?
How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.
Sign on Bonuses: Pros & Cons
Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.
The Power of Semi-Supervised Learning in Sales and Marketing
Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.
Search Engine Marketing: How it’s Different From SEO
Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.