How to Drive Advertising Success with Ad Groups
Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.
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How ABX Marketing Helps Align Sales and Marketing
Use ABX marketing to deliver coordinated, account-focused campaigns that boost pipeline impact
Mailchimp In the News
Stay up to date with the latest Mailchimp company news and media coverage. Featuring stories by CMSWire, Financial Times, Fast Company, Muse by Clio, ...
Company News & Announcements
Stay up to date with the latest and greatest corporate and product news from Mailchimp. Featuring press releases, newsroom stories, and company announcements
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Gross Rating Points
Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.
Featured Snippets
Get ahead in search rankings with featured snippets. Explore expert insights to optimize your strategy.
What is Dropshipping?
In this guide, you’ll learn the basics of dropshipping so you can determine if it’s right for your business.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Affiliate Network
Understand the basics of affiliate networking and how building an affiliate network can benefit your business.
Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.