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What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

What Is A Lead Magnet And How To Create One

Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.

What Is a Heat Map In Business?

A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.

Visual Hierarchy in Web Design

Master visual hierarchy design principles to build user-friendly websites people want to visit.

Video Storytelling: Lights, Camera, Marketing Magic

Tired of being the best-kept secret in your industry? Discover how superb video storytelling can elevate your marketing strategy and make your brand stand out.

UX Audits That Drive User Satisfaction

Explore tips for planning and executing a UX audit on your website or app to ensure it’s performing as you intended and as your customers expect.

Hidden Gems: Exploring Untapped Markets

Unlock new opportunities. Dive into unexplored markets with insights & strategies for business growth in this Hidden Gems exploration.

Understanding the Types of Machine Learning Algorithms

Discover how to choose the right machine learning algorithm for your business needs. Get expert advice and learn about the most popular algorithms in use today.

How to Prepare Your Marketing Strategy for a Potential TikTok Ban

Stay ahead of a potential TikTok ban with smart marketing strategy preparation. Learn essential steps and alternative platforms to ensure your brand's success.

Implement a Tiered Pricing Model and Cater to All Needs

Find out how tiered pricing can help you serve different customers better and grow your business.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.