Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
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How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.
Holiday Marketing Tips
The holidays are an important time for small businesses. These marketing tips and tactics will help you quickly, easily make the most of the season.
Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
Master Solution Selling: Techniques and Strategies for Sales Teams
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.
Six Thinking Hats: A Path to Balanced Decisions
Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.
Tap the Power of Post-Purchase Behavior to Boost Sales
Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.