Customer Experience Analytics: Turn Data Into Dollars
Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.
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Track Customer Engagement Metrics and Boost Retention
Monitor and improve customer engagement metrics for better customer retention.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
Safeguard Your Content: How Copyright Notices Identify Protected Work
A copyright notice protects your published work from infringement. Learn the benefits of using copyright notices, how to write them, and where to put them.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.