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Rethinking Subject Lines and Preheaders

Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

How to Write an Influencer Outreach Email That Gets Responses

Write influencer outreach emails that get results. Learn key strategies and use our template to improve your response rate.

Personalized Email Marketing: 9 Strategies for Success

Email personalization is a tool to help you raise your conversion rate. Check out these strategies to learn how to customize your emails for success.

Email Marketing 102

Learn more about email marketing specifics. Here, we’ll go over definitions to terms like audience, segment, bounce rate, and more.

Leverage CAGR for Enhanced Business Performance

Unlock the potential of compound annual growth rate (CAGR) to elevate your business performance and drive sustainable growth.

How to Calculate Revenue Growth: A Beginner's Guide

Learn how to calculate revenue growth rate and measure the success of your business.

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.

How Monday Girl Boosted Email Engagement With a Personal Touch

To achieve their outstanding 60% email open rate, Monday Girl put automation and personalization to work, using Mailchimp's Customer Journey Builder.

Tips From a Marathon Runner on Building a Business With Endurance

Like training for a long-distance race, marketing needs a methodical approach with an emphasis on focus.

How Mailchimp Does Deliverability

We sat down with our Delivery team to discuss the importance of deliverability, what differentiates us, and how senders can increase their delivery rate.

How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%

When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.