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What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

The Benefits of Text-to-Join Services for Marketing

Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.

How to Avoid a SHAFT Violations in SMS Marketing

Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.

Sensory Language: Tapping Into the Senses for Better Marketing

Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.

Exploring the Benefits of Proof of Concept for Marketers

Learn what proof of concept is and how it can be used to improve your marketing strategy.

Paid Traffic: How It Can Boost Your Digital Marketing

Paid traffic is one of the quickest ways to improve your company’s visibility. Learn about how to gain paid traffic and whether it’s right for your business.

The Value of Operational Reporting for Sales and Marketing Teams

Learn what operational reporting is and how you can utilize it to maximize your sales and marketing success.

A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020

An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.

When and How to Use an En Dash in Marketing

Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.

What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.