Using the OODA Loop for Marketing Decisions
The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.
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Transform Healthcare Delivery With Omnichannel Marketing
Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.
Stay in Sync With Omnichannel Marketing Automation
Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.
Net Dollar Retention: A Key Metric for Business Growth
Net dollar retention is an essential metric for decreasing customer churn and improving profits. Learn how to find and use NDR to retain more clients.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
What We Learned from the Recent Mandrill Outage
Following a recent outage, we committed to sharing what we learned with our customers.
Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
What is White Space in Web Design: Using Negative Space to Create an Effective Website
This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.
Understand the Pros and Cons of Transactional Leadership
Learn what transactional leadership is and how to know if it’s the right leadership style for your business.
What is a Lightbox in Web Design?
Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.
How to Build a Winning Conversational Marketing Strategy
Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.