Search Mailchimp

Net Dollar Retention: A Key Metric for Business Growth

Net dollar retention is an essential metric for decreasing customer churn and improving profits. Learn how to find and use NDR to retain more clients.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Key Components of an Effective Messaging Strategy

Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.

Tips for Building an Effective Member Newsletter

Learn what content makes a great member newsletter and how to keep your audience engaged with every send.

What to Write on a Meet the Team Page

A meet the team page is a great opportunity to showcase your staff. Learn how to write an excellent meet the team page with this guide.

What We Learned from the Recent Mandrill Outage

Following a recent outage, we committed to sharing what we learned with our customers.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.

What is a Lightbox in Web Design?

Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Identify Cognitive Biases in Business Decision-Making

Learn how to recognize and counter cognitive biases in business decision-making. Enhance your strategic thinking and improve outcomes.