Optimize Marketing with Time Decay Attribution
Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.
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First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
Text-to-Order: The Future of Quick and Easy Purchases
Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.
Sync Litmus with Your Mailchimp Account
ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.
A Business Owner's Guide to Understanding Statistical Significance
Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.
Simplify Project Management With a Statement of Work Template
Learn how to clear up complex project planning, save time, and keep your projects on track with this handy statement of work template guide.
Effective Social Media Strategy Tips and Tricks
Transform your social media presence with actionable tips to create a strategy that aligns with your business goals and drives results.
Create Impactful Social Media Ads with These Expert Tips
Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.
SMS vs MMS: All the Differences You Need to Know
When it comes to SMS vs MMS messaging, there are a few crucial differences you need to know. Find out what they mean and when you should use each type.
How SMS Helps Schools Communicate Faster and Better
Learn how SMS messaging benefits schools—from boosting attendance to improving emergency responsiveness.
The Marketer’s Guide to SMS Booking Confirmations
Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.