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Paid Ads: Common Mistakes and How to Avoid Them

Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.

Our Top Holiday Tips for Small Businesses

When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. Here’s a list of our top tips for the holiday season.

Five Steps to Upgrade Your Opt-In SMS Policy

Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.

10 Omnichannel Marketing Trends Transforming Customer Engagement

Discover the top 10 omnichannel marketing trends of 2025 and learn how to stay competitive, connected, and ready for what’s next.

10 Omnichannel Marketing Challenges and How to Solve Them

Discover 10 common omnichannel marketing challenges and practical solutions to improve customer experience, data integration, and cross-channel consistency.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.

Make Marketing Easier with Mailchimp Marketplace

Learn how Mailchimp apps let you do more with your marketing

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

Invest in People to Sell Products

How Creature Comforts Brewing Co. turns their internal staff communications into external success with customers.