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What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

How to Conduct a Cost-Benefit Analysis

Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.

Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making

Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.