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Return on Investment (ROI)

A calculation of the monetary value of an investment versus its cost.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

What is Omnichannel Marketing?

Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

How to Use Google Analytics: A Beginner’s Guide

Learn how to use Google Analytics to better understand your audience and make the most of your data.

How to Create an Effective Go-to-Market Strategy

Every business needs a go-to-market strategy. Our 5-step guide will help you create one.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

E-commerce Websites: What They Are and How to Build One

This guide will help you learn more about e-commerce websites and provide basic tips for building one.

What is a Customer Journey? Customer Journey Definition

Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Mailchimp Mobile Software Development Kit License Agreement

Mailchimp offers certain features as add-ons to your Mailchimp account and we've provided additional terms for those features.