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Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.

Address Change Fatigue to Break the Burnout Cycle

Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.

What is a Business Use Case?

Learn how to accurately describe your customers’ interactions with your brand through business use case modeling.

Avoid Ad Fatigue: Clever Strategies for Marketers

Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.

Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

Transactional Email Examples and Best Practices

See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.

The Benefits of Text-to-Join Services for Marketing

Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.

Simplify Project Management With a Statement of Work Template

Learn how to clear up complex project planning, save time, and keep your projects on track with this handy statement of work template guide.

SMS Keywords: The Shortcut to Customer Connection

Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.

SMS for Travel Agencies: Your Direct Line to Travelers

Find out why SMS for travel agencies is the key to faster replies, smoother trips, and happier customers.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.