Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
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How to Use Public Relations for Your Small Business
When you know how to do PR on your own, you can save money and grow your business. Learn how to reach out to the media to get coverage.
Positive Scripting Techniques for Better Customer Service
Learn how positive scripting can improve your customer service and lead to stronger customer connections.
Craft Winning Positioning Statements: Examples & Tips
Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
Strategic Insights: Applying Porter's Five Forces to Business Growth
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.
Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Create a Winning Website Strategy with a 'Plan on a Page'
Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.
5 Tips for Starting Your Personal Blog
Do you have a story to tell but don’t know where to tell it? A personal blog sounds like it’s right up your alley. Follow these tips and start your own blog today.
How to Conduct a Perception Survey for Your Business
Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.
Choose the Right Payment Gateway for Your Business
Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.
How Pattern Interrupts Elevate Sales Engagement
The pattern interrupt technique can help disrupt routine sales conversations, allowing you to connect and engage with prospects. Read on to learn more.
Beginner's Guide To The 10 Parts Of A URL
All the parts of a URL are important to how your site functions and shows up in searches. Learn about the basic anatomy of a URL and its advanced parts.