Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
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Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
When you know how to do PR on your own, you can save money and grow your business. Learn how to reach out to the media to get coverage.
Learn how positive scripting can improve your customer service and lead to stronger customer connections.
Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.
Do you have a story to tell but don’t know where to tell it? A personal blog sounds like it’s right up your alley. Follow these tips and start your own blog today.
Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.
Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.
The pattern interrupt technique can help disrupt routine sales conversations, allowing you to connect and engage with prospects. Read on to learn more.
All the parts of a URL are important to how your site functions and shows up in searches. Learn about the basic anatomy of a URL and its advanced parts.