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What Is Psychographic Segmentation? Examples and Best Practices

Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.

Mouth Foods Finds its Voice Through Email

The team running the online snack marketplace explain how they keep their messaging focused.

Media Spend Optimization: Driving Results and Efficiency

Learn how to optimize your media spend to improve your digital advertising campaigns and drive results for your business.

How the Museum of Contemporary Art Denver Boosted Their Email Performance

MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.

The Art of Sensitive Selling

How to market your small business during a crisis.

How to Get Listed in Local Business Directories

Increase your online visibility by getting your business listed in local business directories. Learn how to optimize your business listing and succeed in the digital marketplace.

How to Use Limited-Time Offers to Drive Sales

Use limited-time offers in your digital marketing to boost sales, increase website visitors, and improve customer loyalty.

Avoiding Leading Questions in Customer Surveys

Want more honest survey responses? Learn how to avoid leading questions and get the answers you truly need to improve your marketing approach.

Bharat’s Babies Favorite Feature Combo

How Bharat Babies manage marketing on the go with Mailchimp's mobile app.

Increasing Email Frequency with Cobbler Union

“Increasing email frequency has allowed us to communicate with our members in a more proactive and effective way. Most of our growth in online sales can be attributed to our email marketing strategy.”

Live Love Polish's Approach to Re-engagement

Live Love Polish uses marketing automations to re-engage lapsed customers and fuel their growth.

How Reach Records Uses Automation to Succeed

Learn how the hip-hop label elevated its marketing strategy.