Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
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Positive Scripting Techniques for Better Customer Service
Learn how positive scripting can improve your customer service and lead to stronger customer connections.
Craft Winning Positioning Statements: Examples & Tips
Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
Strategic Insights: Applying Porter's Five Forces to Business Growth
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.
Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
PNG vs JPG: What You Should Know
Learn the difference between JPG and PNG files, and discover which format is best for your business needs based on key factors.
Create a Winning Website Strategy with a 'Plan on a Page'
Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.
Phygital: Blending Physical and Digital Experiences for Businesses
Revolutionize your business with phygital synergy—merging physical and digital realms for improved experiences. Elevate engagement and drive growth seamlessly.
Personalized SMS Marketing: Drive ROI With Custom Texts
Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.
Creating Personalized Landing Pages
Explore how to build personalized landing pages that impress your audience and increase conversion rates.
Personalized Content Strategies That Work
Boost engagement with effective personalized content strategies. Learn tactics to tailor content for your audience's needs.
Personalization
Make it personal, while making your life easier. Mailchimp can help you send more relevant content.