How to Format Press Releases
How do you format a press release, you ask? Learn how to write an effective press release (and more) that paints your business in a positive light to help you achieve your goals.
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The Role of Prescriptive Analytics in Smarter Decisions
Prescriptive analytics bridges the gap between data and action, helping businesses make smarter, results-driven decisions.
From Data to Action: How Predictive Models Can Help You Stay Ahead
Discover the power of predictive models in business and learn how they can give you a competitive edge. Stay ahead of the game with data-driven insights.
How Predictive Marketing Improves Targeting
Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.
The Basics of Predictive Analytics: From Data to Insights
Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.
Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
How to Use Public Relations for Your Small Business
When you know how to do PR on your own, you can save money and grow your business. Learn how to reach out to the media to get coverage.
Positive Scripting Techniques for Better Customer Service
Learn how positive scripting can improve your customer service and lead to stronger customer connections.
Strategic Insights: Applying Porter's Five Forces to Business Growth
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.
Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Create a Winning Website Strategy with a 'Plan on a Page'
Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.
Phishing Email 101: Protect Your Business From Costly Scams
Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.