Types of press releases
There are several types of press releases that you should know before writing one. Writing a press release is not a one size fits all situation- each type has its own format that you should follow to ensure you get your message out in the correct way. Here are some of the most common types of press releases:
This is the most common type of press release and it’s typically just used to provide information and generate news about a business. A general press release will contain relevant information for your target audience, but it can also just be used to share news about your business, like if you won an award.
If your company is launching a new product or service, you will send out a product launch press release. Product launches are pretty self explanatory– they’re basically just a way to get the word out about your business’s new product. A product launch press release should clearly explain the new product, including its availability, pricing, and any more important information you want to share.
Product updates are similar to product launches, except instead of a business announcing a new product, they announce recent updates in product. Product updates are important to inform customers about any changes in a product, how those changes may affect them, and why the changes were made.
An events press release is sent to generate attention about an upcoming event your business is hosting. This should include what the event is, who should attend, when and where it is, and any other important information about the event.
If your business recently opened a new office in a different location, or if you’re switching locations, you may want to send out a grand opening press release to generate buzz about the new location. In this case, the press release should include when and where the office is opening and any celebrations that are occurring.