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How to Create an Effective Go-to-Market Strategy

Every business needs a go-to-market strategy. Our 5-step guide will help you create one.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

Email Marketing: Everything you need to know

Understand the benefits of email marketing and how to craft messages that boost conversions, retention, and long-term customer loyalty.

Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.

E-commerce Websites: What They Are and How to Build One

This guide will help you learn more about e-commerce websites and provide basic tips for building one.

The Ecommerce Playbook: Expert Strategies for Scaling DTC Brands

A practical field guide featuring 22 industry experts. Learn hard-won lessons on brand positioning, unit economics, paid acquisition, and retention to grow your ecommerce business.

Display Ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

Classified Advertising

Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.

Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.