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Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.

Breadcrumb Navigation: How to Use it to Make Your Site Easy to Find and Navigate

Learn about breadcrumb navigation, how you can use it to make your site easy for search engines to find and for users to navigate.

Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

A Bigger Platform for Small Businesses: Introducing Facebook Ad Campaigns

Sean Cook, Mailchimp's VP of Marketing, explains why Facebook Ad Campaigns can be a game changer for small businesses.

What Is Web Hosting and How to Choose the Right Web Host

For small businesses, finding a good web hosting service is critical. Here’s what you need to know to find the best web hosting provider for you.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

What Is a Business Proposal?

Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.

How to Use BCC and CC in Emails

Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.