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Return on Investment (ROI)

A calculation of the monetary value of an investment versus its cost.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

What is Omnichannel Marketing?

Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Lead Generation

Understand lead generation dynamics. Master the process to generate and nurture leads successfully.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

How to Use Google Analytics: A Beginner’s Guide

Learn how to use Google Analytics to better understand your audience and make the most of your data.

How to Create an Effective Go-to-Market Strategy

Every business needs a go-to-market strategy. Our 5-step guide will help you create one.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

E-commerce Websites: What They Are and How to Build One

This guide will help you learn more about e-commerce websites and provide basic tips for building one.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Legal - Trial and Discount Offer Full Terms

Full terms and conditionals for any active Intuit Mailchimp promotions and/or trials.