A/B/n Testing: The Secret to Boosting User Engagement
Ever feel like you’re missing something with A/B tests? A/B/n testing opens up many more possibilities, letting you play with multiple variables at once.
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Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Classified Advertising
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
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Email Marketing Tools
Create, design, and send great email campaigns.
Mailchimp Features: Powerful Marketing Tools for Business
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.