Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
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Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
SMS Winback: Crafting Your Customer’s Return Journey
SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.
SMS Opt in Lander
Get inspiration, tips & tricks, marketing trends, and the latest updated best practices. We won’t spam you—we promise.
How to Get New Clients: 10 Innovative Strategies for Sustainable Growth
Define your audience, optimize for searches, and grow your customer base through innovative strategies that attract new clients and foster sustainable growth.
Holiday Marketing Tips
The holidays are an important time for small businesses. These marketing tips and tactics will help you quickly, easily make the most of the season.
Quick Guide for Holiday Email Marketing
Explore our resource for marketers, filled with step-by-step advice and done-for-you campaign ideas to help you drive sales and engagement this holiday season.
E-commerce Automations: Time-Saving Techniques for E-commerce
See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Optimizing B2C Sales
Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.
What Is Allowlisting and Why It’s Important for Email Success
Learn how email allowlisting helps your business reach inboxes and build trust with subscribers.