What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
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Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
What Are Marketing Channels?
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
Webhooks vs API: Understanding the Key Differences
Confused about the difference between Webhooks and APIs? Learn about their unique features, applications, and how to choose the right one for your needs.
Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.
Voice and Tone for Email
Here are a few tips to help you show off your personality and strike the right tone in your campaigns.
The Difference Between Vibrance and Saturation
Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.
Venture Capital Funding: How to Secure Investment for Your Startup
Learn about venture capital (VC) funding, decide whether it's right for your business, and learn how to put your best foot forward when seeking VC funding.
Understanding the Types of Machine Learning Algorithms
Discover how to choose the right machine learning algorithm for your business needs. Get expert advice and learn about the most popular algorithms in use today.
9 Types of Logos to Use for Your Brand
Your company’s logo says a lot, which means picking the right kind is crucial. Explore these 9 types of logos to find the design that fits your brand.
Transactional Email
For reminders, confirmations, notifications, and updates, transactional email allows you to reach the right inbox at the right time.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.