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Transactional Email

Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.

Return on Investment (ROI)

A calculation of the monetary value of an investment versus its cost.

What is Product Differentiation?

Product differentiation is 1 of the keys to small business success. Here’s what you need to know.

What is Omnichannel Marketing?

Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.

What is Narrowcasting?

Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

Gross Rating Points

Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.

How to Use Google Analytics: A Beginner’s Guide

Learn how to use Google Analytics to better understand your audience and make the most of your data.

How to Create an Effective Go-to-Market Strategy

Every business needs a go-to-market strategy. Our 5-step guide will help you create one.

Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.