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Open API: Empowering Businesses with Seamless Integration

Open APIs can help your business thrive, plus they’re a cost-effective solution for developers. Learn more about open APIs here.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.