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What is White Space in Web Design: Using Negative Space to Create an Effective Website
This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.
Understand the Pros and Cons of Transactional Leadership
Learn what transactional leadership is and how to know if it’s the right leadership style for your business.
What Is Influencer Marketing?
Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
What Are Marketing Channels?
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
Webhooks vs API: Understanding the Key Differences
Confused about the difference between Webhooks and APIs? Learn about their unique features, applications, and how to choose the right one for your needs.
Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.
Voice and Tone for Email
Here are a few tips to help you show off your personality and strike the right tone in your campaigns.
The Difference Between Vibrance and Saturation
Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.
Venture Capital Funding: How to Secure Investment for Your Startup
Learn about venture capital (VC) funding, decide whether it's right for your business, and learn how to put your best foot forward when seeking VC funding.